Head tracking is another feature popular amongst Labvanced users who study attention. Tracking head movements can be used for a wide range of applications, for some ideas, check out this most on the 13 Use Cases of Head Tracking.
To Head Track or to Eye Track? Which to use?
Head tracking can either be used on its own as the main physiological measurement in an experiment or it can be used in conjunction with eye tracking as an additional stream of data input. The answer to the question as to whether research should employ head tracking or eye tracking largely depends on the research question and the study population. Very often, researchers will use both and in instances where the participants cannot stand still for prolonged periods of time during the calibration phase of eye tracking, only head tracking will be used.
Creating a Task
Enabling head tracking in your online study is easy and straightforward. You simply activate the option for physiological signals in the Task Editor and select the head tracking option. For more information about the parameters that are available for recording data using our head tracking feature - visit the page called Head Tracking in a Task.
Running the Study
When the experimental study begins, the participant is shown a preview of themselves using the webcam they have on their device. The video recording has a mesh created by the neural network and the participant is simply asked to confirm that it looks correct. Once they do so, the experiment begins as planned.
When data is captured using head tracking, it is important to note that all recorded values are relative to the camera. Based on the location of the camera, there is a line of symmetry and any movement that happens relative to the camera is recorded as a numeric value. Thus a recorded value of ‘0’ means that it is relative to the camera and indicates that the participant is positioned straight on and directly in front of the camera. Any movement that occurs is then recorded as a positive or negative value depending on the direction.
The numeric values that are captured are determined by the variables selected during experimental design. The possibilities include capturing time stamps, coordinates (X,Y,Z arrays), and vectors. These options and parameters are explained in greater detail on the page dedicated to explaining how to set up Head Tracking in a Task.
- Note: The faster that a participant’s computer is (ie. high CPU/GPU) the higher the sampling rate is, thus leading to more data points, an important principle that is also relevant for physiological measurements captured by our webcam-based eye tracking.
In this head tracking sample demo you can see what a head tracking study looks like when it loads, how participants are asked to confirm that the mesh works well before the study initializes. Also, the sliders that appear represent numeric values that are captured based on head movements and positioning relative to the camera.