AI research abstract illustration representing psychology experiments conducted with Labvanced.

AI and Psychology Research with Labvanced

As artificial intelligence (AI) is taking hold in the 21st century, studying its role and impact on human psychology, behavior, and decision-making is becoming more prevalent and interesting for researchers.

Labvanced supports this new area of research, allowing you to easily integrate AI features into your experimental tasks (without having to code) for the purpose of researching the impact and role of AI in decision making, behavior and more.

ChatGPT and Psychology Research

Below is a simple example of a simple set-up for ChatGPT research where a participant types in a prompt and automatically gets an answer from ChatGPT on their screen. Try out this task or import it to your account: https://www.labvanced.com/page/library/61544

In the demo above, the Labvanced Study Settings are such that the token length (ie. the length of the response) is set to 100 and the temperature (ie. creativity) is set to 1.

Documentation Walkthrough: Integrating ChatGPT to create a chat-based task with Labvanced.

Details for Integrating ChatGPT to Experiment Tasks

As you see in the video above, the impression of a ‘chat’ is given to the participant. For more information about how the above ChatGPT demo was set up, please refer to our technical walkthrough for integrating ChatGPT that explains the procedure step-by-step.

While the participant sees a chat and the response from ChatGPT, Labvanced is communicating via an OpenAI API. To create the impression of a chat, this is implemented simply by combining a Text Object (where the text is stored and sent to OpenAI) and an Input Object (where the participant types in their prompt). Together, these two elements essentially create the basis for the majority of ChatGPT research experiments, making it easy to adapt this feature for different research scenarios.

The image below shows one of the steps of accomplishing this, without having to code:

A chatString variable is presented on the screen by appending several values, such as the static string text You: in order to give the sense of a chat. The variable input contains the prompt that was typed into the Input Object.
The ‘input’ variable value is sent to ChatGPT via the Send to OpenAI action, in the second part below.

Example of how to set up an event to conduct AI research in a psychology experiment with Labvanced.

Research Conducted with Labvanced: Use Cases

Below are a few examples of ChatGPT research that is being conducted with Labvanced.

The Use for AI by Teachers and Lecturers for the Preparation of Learning Materials

For this research project, the goal was to understand how teachers and lecturers use AI to prepare learning and instructional materials. The main premise was the determine the speed, efficiency, and depth of teaching scenarios using AI and what one must be careful or mindful about when leveraging it as a tool.

The Use of AI for Ideation

For this study, researchers wanted to assess how AI can help to create new ideas, such as product names, logos, etc.

This study and the one above are still in the process of being finalized and published (we all know that takes time).

Impact of AI on Decision Making - Pharmaceutical

In this study, researchers presented pre-generated stimuli as created by AI and asked pharmacists to use them as guidance for decision making in a medicine verification task. This was combined with Labvanced’s peer-reviewed webcam eye tracking, in order to determine how attention and fixation shifted given the presentation of various AI-driven insights.

Image from a research paper studying the impact of AI guidance on pharmacists' cognitive processes in a medicine verification task.

Reference: Tsai, C. C., Kim, J. Y., Chen, Q., Rowell, B., Yang, X. J., Kontar, R., ... & Lester, C. (2025). Effect of Artificial Intelligence Helpfulness and Uncertainty on Cognitive Interactions with Pharmacists: Randomized Controlled Trial. Journal of Medical Internet Research, 27, e59946. https://doi.org/10.2196/59946

The Opportunities for AI in Psychology Research

This new field, where psychology research and AI intersect, is opening new doors for discovery and opportunities for researchers to advance their field, careers, and conduct innovative studies. Chances are that new opportunities, in the form of career positions, grants opportunities and such will be created in order to better understand the impact of AI in psychology.

Whether you are interested in leveraging AI in real-time or presenting stimuli and asking participants to judge authenticity or interpret the results, Labvanced can be a powerful app to advance your research. By utilizing Labvanced and studying AI, you can be a step ahead of shaping this new and exciting field.