An image of a mobile device and icons, used as a stimuli as a part of a study designed in Labvanced, a consumer behavior research platform.

Marketing and Consumer Behavior Research with Labvanced

Labvanced is a flexible marketing research software and consumer behavior research platform designed to support the full lifecycle of experimental marketing research, from study design to behavioral data collection. Researchers use Labvanced to build online marketing experiments, run scalable online consumer studies, and manage complex marketing research workflows without sacrificing experimental control. As a centralized hub for consumer behavior experiment software, Labvanced enables precise measurement of consumer decision making research across digital environments.

Supported Research Areas in Marketing and Consumer Behavior Research

Labvanced supports a wide range of consumer research tools and marketing research study tools, allowing researchers to implement diverse paradigms within a single digital marketing research platform. Its modular design makes it possible to adapt classic and emerging methodologies while maintaining consistency across behavioral marketing studies and large-scale online consumer studies.

  • Consumer decision making: Study choice behavior, preferences, and trade-offs using controlled stimuli and response tracking in consumer decision making research.

  • Advertising and message effectiveness: Test visual, textual, and multimedia marketing materials within online marketing experiments to measure attention, recall, and persuasion.

  • Pricing and promotion research: Examine price sensitivity, discount framing, and promotional strategies using experimental marketing research designs.

  • Brand perception and evaluation: Collect behavioral and self-report data on brand attitudes, trust, and recognition using consumer behavior experiment software.

  • Cross-cultural and demographic research: Run scalable online consumer studies across regions and populations to support comparative marketing research workflows.

Marketing and Consumer Psychology Experiment Examples in Labvanced

Explore ready-to-use marketing research study tools and experiment templates that demonstrate how Labvanced supports consumer behavior research platform workflows:

Virtual Supermarket Shopping Task

In this study, participants have $12 to spend in a virtual supermarket. You must purchase 1 item from each of 5 categories. This is also a useful template for market research.

Core Features for Marketing and Consumer Behavior Research

Labvanced combines advanced marketing research software capabilities with scalable infrastructure to support experimental marketing research, online consumer studies, and hybrid lab-based workflows. These core features enable precise behavioral data collection for marketing while maintaining flexibility across digital and in-lab research environments.

  • Visual experiment builder: Create complex consumer behavior experiment software designs without coding using an intuitive drag-and-drop interface.

  • Multimedia stimulus support: Present images, videos, audio, and interactive content for realistic digital marketing research platform experiments.

  • Webcam-based eye tracking: Measure visual attention and gaze patterns remotely using built-in webcam eye tracking to support advertising effectiveness and consumer attention research.

  • Mouse and interaction tracking: Capture cursor movement, clicks, hover behavior, and interaction dynamics as part of behavioral marketing studies and consumer decision making research.

  • Desktop app with LSL integration: Run synchronized in-lab marketing experiments using the Labvanced desktop app with Lab Streaming Layer support for EEG, physiological sensors, and other research equipment.

  • Video conferencing for moderated studies: Conduct live interviews, usability testing, and moderated online consumer studies directly within the digital marketing research platform.

  • Generative AI task integration: Enable participants to interact directly with AI agents during experiments to study persuasion, decision making, and human-AI interaction in consumer behavior research workflows.

A person looking at a webcam eye tracking task created with Labvanced the experiment builder.

Feature Overview

Explore the powerful features available for designing and running experiments in Labvanced.

A person looking at a webcam eye tracking task created with Labvanced the experiment builder.

Webcam Eye Tracking

Capture gaze patterns and visual attention with built-in, code-free and peer-reviewed webcam eye-tracking.

AI symbol for represent integrating AI tasks via Labvanced the code-free experiment builder.

AI Integrations

Add real-time generative AI to your studies for your participants to use - no coding required.

Power Your Marketing and Consumer Behavior Research with Labvanced

Labvanced brings together marketing research software, consumer research tools, and scalable online marketing experiments into a single platform built for modern consumer behavior research. By supporting flexible designs, robust behavioral data collection, and streamlined marketing research workflows, Labvanced serves as the central hub for experimental marketing research across disciplines and methodologies.