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Webcam Eye Tracking Studies Using Labvanced

Researchers across cognitive science, developmental psychology, clinical research, marketing, and HCI use Labvanced's built-in webcam eye tracking to collect gaze data remotely, without specialized hardware. The studies below span validation research proving the method holds up against laboratory-grade eye trackers, and applied studies that put it to work with infants, clinical populations, and everyday decision-making. Drawn from the full publications index.

Research Highlights

Eye tracking during reading icon
Webcams Can Be Used to Study Eye Movements during Reading

After validating webcam eye tracking against an EyeLink system in the lab, researchers built a fully remote version of the reading task in Labvanced to test whether the same webcam-based method holds up when participants use their own devices at home.

Serrano-Carot, M., Angele, B., Xu, H., & Vasilev, M. R. (2025). Webcams Can Be Used to Study Eye Movements during Reading. PsyArXiv.

Urban environment eye tracking icon
Beyond built density: From coarse to fine-grained analyses of emotional experiences in urban environments

Participants viewed images of urban environments while Labvanced's webcam eye tracking captured their gaze, letting researchers relate fine-grained looking behavior at specific scene features to emotional appraisal of built versus natural elements, at scale and without specialized in-lab hardware.

Sander, I., Mazumder, R., Fingerhut, J., Parada, F. J., Koselevs, A., & Gramann, K. (2024). Beyond built density: From coarse to fine-grained analyses of emotional experiences in urban environments. Journal of Environmental Psychology.

Infant webcam eye tracking validation icon
Comparing Online Webcam- and Laboratory-Based Eye-Tracking for the Assessment of Infants' Audio-Visual Synchrony Perception

This head-to-head comparison ran the identical infant audio-visual synchrony task both in the lab and via Labvanced's webcam eye tracking, finding no difference in technical issues or attrition between settings, an independent validation of the platform's infant eye-tracking capability.

Banki, A., de Eccher, M., Falschlehner, L., Hoehl, S., & Markova, G. (2022). Comparing Online Webcam- and Laboratory-Based Eye-Tracking for the Assessment of Infants' Audio-Visual Synchrony Perception. Frontiers in Psychology.

Decision-difficulty eye tracking icon
Continuous Measures of Decision-Difficulty Captured Remotely: II. Webcam eye-tracking reveals early decision processing

Using webcam eye tracking across three binary-choice tasks, this study found that harder decisions produce more eye dwells and longer final dwells, revealing how gaze dynamics expose decision difficulty before a choice is even made.

Bertrand, J. K., Zuk, A. A. O., & Chapman, C. S. (2023). Continuous Measures of Decision-Difficulty Captured Remotely: II. Webcam eye-tracking reveals early decision processing. bioRxiv.

Second language webcam eye tracking icon
Attention and learning in L2 multimodality: A webcam-based eye-tracking study

Forty young English learners of French watched multimodal vocabulary materials while Labvanced's built-in webcam eye tracking recorded their gaze in real time, without any external eye-tracking hardware, finding that attention to non-verbal elements predicted vocabulary learning.

Zhang, P., & Zhang, S. (2025). Attention and learning in L2 multimodality: A webcam-based eye-tracking study. Language Learning & Technology.


A participant sitting in front of a computer looking at two shapes as a part of the psychology experiment where webcam eye tracking is activated to measure gaze data.
Learn more about Labvanced's webcam eye tracking technology.

More Webcam Eye Tracking Research Featuring Labvanced

Webcam eye tracking close to laboratory standards: Comparing a new webcam-based system and the EyeLink 1000
Kaduk, T., Goeke, C., Finger, H., & König, P. (2024)
Behavior Research Methods
https://doi.org/10.3758/s13428-023-02237-8

Neurobehavioral Outcomes Relate to Activation Ratio in Female Carriers of Fragile X Syndrome Full Mutation: Two Pediatric Case Studies
Di Giorgio, E., Benavides-Varela, S., Porru, A., Caviola, S., Lunghi, M., Rigo, P., ... & Murgia, A. (2025)
International Journal of Molecular Sciences
https://doi.org/10.3390/ijms26020771

Beyond built density: From coarse to fine-grained analyses of emotional experiences in urban environments
Sander, I., Mazumder, R., Fingerhut, J., Parada, F. J., Koselevs, A., & Gramann, K. (2024)
Journal of Environmental Psychology
https://doi.org/10.1016/j.jenvp.2024.102337

Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement
Wies, S., Bleier, A., & Edeling, A. (2023)
Journal of Marketing
https://doi.org/10.1177/00222429221125131

Effect of Artificial Intelligence Helpfulness and Uncertainty on Cognitive Interactions with Pharmacists: Randomized Controlled Trial
Tsai, C. C., et al. (2025)
Journal of Medical Internet Research
https://doi.org/10.2196/59946

Words before pictures: The role of language in biasing visual attention
Calignano, G., Lorenzoni, A., Semeraro, G., & Navarrete, E. (2024)
Frontiers in Psychology
https://doi.org/10.3389/fpsyg.2024.1439397

The effect of processing partial information in dynamic face perception
Alp, N., Lale, G., Saglam, C., & Sayim, B. (2024)
Scientific Reports
https://doi.org/10.1038/s41598-024-58605-7

Webcams Can Be Used to Study Eye Movements during Reading
Serrano-Carot, M., Angele, B., Xu, H., & Vasilev, M. R. (2025)
PsyArXiv (OSF Preprints)
https://doi.org/10.31234/osf.io/bzt2h_v1

Unconscious Frustration: Dynamically Assessing User Experience using Eye and Mouse Tracking
Stone, S. A., & Chapman, C. S. (2023)
Proceedings of the ACM on Human-Computer Interaction
https://doi.org/10.1145/3591137

Dynamics of eye-hand coordination are flexibly preserved in eye-cursor coordination during an online, digital, object interaction task
Bertrand, J. K., & Chapman, C. S. (2023)
Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems
https://doi.org/10.1145/3544548.3580866


Looking for the complete record? Browse the full Labvanced publications index.